the pop-up craze that is. and why would it not be the hottest thing on the market? pop-ups make sense.... re-creating an otherwise unoccupied space to become an incubator for makers, doers, creators, artists, designers, forward thinkers, and supporters.
they provide an opportunity to see what fits, test out some new concepts, take a risk and meet others doing the same. it is no longer a "for us, by us" mentality, pop-up's often invite the whole community to participate. an experience for anyone to enjoy.
they encourage interaction. interaction with people, products, ideas. they encourage connections. they encourage growth. get with the trend.
many thanks to the awe inspiring and talented Danielle McKenrick for letting me steal some of her lovely shots from the end product of this weekends THREAD retail salon at Union Market - CLICK HERE TO FIND OUT MORE ABOUT THE PROCESS
mutiny DC . moore & giles . shockoe denim . hugh & crye . saint clair . patrick mcdonough . mercado global . follain . elaine b. jewelry . faherty . ernest alexander . DeNada . gabriel mellan . david ibata