nailed it. even as london tourists we were able to navigate every showroom, exhibition hall, and event for cdw along with some strategically located surprises. bold pink signage lead the way for the day.
products were combined to create large scale and bright statements throughout the city and inside the exhibition halls.
we had a lovely afternoon tea at vitra's secret garden where we were challenged to #findthefive of the iconic eames wire chair hidden around clerkenwell - (in the 1 of 3 days we attended, we spotted 3 - very sneaky). had a lovely pit stop at the gin garden, a pop up in collaboration with portal restaurant and bar. scratched off a ticket with a locker # on it from staverton with the possibility of finding an ipad - didn't mind the gummy treats as a consolation prize..
clerkenwell exhibited some of the newest materials, products, and designs in the industry whose thinking incorporate new and old technology and research.
designers are hands on, we want to touch, play, and interact with the products and processes used to create them. we had fun looking at a filmstrip camera's to view the entire jacco maris lighting collection, used an old school print press and made a graphic card courtesy of harrington & squires - letter press printers & designers, and tested out the 3d doodler - overall endless opportunities for interaction and experimentation.
foil room, afternoon tea with vitra, treasure hunt, one day - 3 if your lucky - surrounded by beauty and innovators, need i say more...